A Real Success

The 2nd generation retail package design was inspired by book displays. The packaging needed to convey the appropriate information to ensure a consumer was able to self-educate themselves about the product quickly and accurately. Each of our 99 SKUs had a unique artwork to go along with it, by placing the most pertinent product information, finish and inlay, on the spine of the packaging allowed dealers to optimize shelf space without sacrificing key information provided by the packaging.